SEARCH ENGINE OPTIMIZATION
SEO stands for “SEARCH ENGINE OPTIMIZATION” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.The term “search engine optimization (SEO)” refers to a blend of internal and external tactics. The major search engines each have their own formula or “secret sauce” for ranking pages within search results. Referred to technically as algorithms, these formulas are closely guarded practices that major search engines protect as trade secrets.
Through trial and error over time, marketing SEO experts effectively reverse engineer aspects of these algorithms to isolate best practices for search engine marketing. By employing tried and true SEO tactics, organizations can improve their visibility and ranking within the major search engines.
The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Description
Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.
Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.
The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.
We’ve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO.
ON-PAGE-SEO
On-page SEO is everything you do to your own website in order to improve its position in search engine results. When you think of most of the “basic” parts of search engine optimization - things like keywords, HTML tags, page titles and mobile friendliness - you’re thinking of on-page SEO.
OFF-PAGE-SEO
On-page SEO is everything you do to your own website in order to improve its position in search engine results. When you think of most of the “basic” parts of search engine optimization - things like keywords, HTML tags, page titles and mobile friendliness - you’re thinking of on-page SEO.
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